A maison's in-store advisor, cloned online.

Boutique excellence, at internet scale.

The maison's in-store advisors are exceptional — but only present in 35 boutiques. Online, the experience defaulted to a FAQ chatbot that knew nothing of vintages, allocations or pairing. Cart abandonment was high. Storytelling vanished at checkout.

What we built

Yourcall trained the chatbot on the maison's catalogue (cuvées, vintages, gift sets, pairing notes), its tone of voice, and the boutique sales scripts. The agent recommends the right bottle for the occasion, opens a clienteling thread, and hands off to a human VIC manager when the basket crosses a threshold.

• Brand-tuned voice trained on house literature and boutique scripts
• Catalogue grounding — 100% recommendations from real SKUs in stock
• Live across web and WhatsApp
• Multilingual: 21 languages from a single tone matrix
• Hand-off to VIC manager on signals (basket size, repeat client, allocation request)

The result

Within the first quarter, the chatbot advisor moved AOV up 34% versus the previous FAQ baseline, deflected 62% of human-handled queries, and surfaced 1,200+ VIC opportunities to the clienteling team. The maison kept its in-boutique storytelling — and finally extended it online.